Global Study
Branding - Creating a Personalised Visual Identity Cover Photo

Branding – Creating a Personalised Visual Identity

Zagreb & Krk, Croatia

This program intends to help students understand the power of a brand and creating a strong visual identity for a particular brand.

The course will explore both branding (what communicates your values and promise to the consumer) and well as visual identity (logo design, font, photos and any other visuals helping to convey your brand’s message) and how these two can work together to build credibility, trust and empathy between a business and a consumer.

Students will examine some of the most common mistakes made when developing a brand and look to implement changes to the brand strategy using examples from brands which are successfully connecting with consumers.

For their final project, students will bring together the knowledge that they have learnt to create a set of brand guidelines for a simulated business the program to create and pitch the visual identity to their classmates.

Intended Learning Outcomes & Additional Course Information

After successfully completing this short course, participants will have gained the following skills and knowledge:

  • Analyse brand values using a user-centred approach to brand co-creation
  • Create the overall brand strategy including name, language, tone of voice, expression, narrative, experience, purpose, personality and engagement
  • Create and elaborate the design phases and their values through several ideas portraying creative process incorporating brand messaging
  • Define and present visual identity through a personalised brand book

Assessment

  • Class participation: 10%
  • Final Project: 50%
  • Project Documentation: 20%
  • Project impact: 20%
University & Faculty

Algebra University College is the flagship of the largest private educational organization in Republic of Croatia and the region (Algebra group), present today in more than 20 cities across Croatia.

Founded in 1998, they educate around 20,000 students annually, through various seminars and short educational programs in adult education, while in higher education they enrol more than 300 new students each year.

The quality of Algebra has been recognized by their students as well as by all major software manufacturers and has been attested by the implementation of the ISO 9001:2000 certification which was introduced back in 2004.

Destination

Zagreb

Zagreb is not only the capital city of Croatia but it is also the cultural and economic centre It is a bustling city with the whole package – culture, arts, music, architecture, and of course amazing food. The city itself is one of the more unique places in Europe with heavy influences from the East, West and Ottoman Empire. Zagreb is also known for its quirky museums our favorite is the ‘Museum of Broken Relationships’.

Accommodation

Students will stay in 2-person shared rooms with fellow students of the same sex.

Students can upgrade to a private accommodation upon request for an additional fee

Zagreb

Chillout Hostel

WWW Hostel

Your room will include:

Aircondition/Heating
Free Wifi
Personal Lockers

Security

  • 24-Hour Reception
  • CCTV on the floors and in common areas

Amenities

  • Communal Kitchen
  • Shared Bathrooms
  • Lockers & Storage Facilities
  • Spring & Summer outdoor terrace
Social and Cultural Program

Cultural Visits
– Krka National Park
– Quirky Museums

Social Program
– Zagreb walking tour

Also Included

Food

Students will be provided with lunch on weekdays during the program

Croatian Language and Culture Workshop

The Croatian language and culture workshop is a fun introduction to the Croatian language and Croatian history. This course will include lessons on speaking, reading and writing in Croatian and will give you insight into relevant factors of the Croatian cultural identity.

Application Information

If you have any questions about our programs check out the frequently asked questions page, or if you would like to ask specific questions about the courses we offer feel free to contact us, we’re more than happy to help.

You can register your interest for a future program by clicking here.

The YMCA Global Study Application Process

Step 1: Apply Now

Click here to complete the online Registration and Application forms. This will give us the information we need to access your eligibility for a program. After you have completed the online application forms you will be prompted to book a time to have a telephone interview with one of our staff.

Step 2: Phone Interview

Phone interviews are usually about 15 minutes and give us a chance to talk to you about your program choice, make sure all the information we have is correct, and talk you through the rest of the application process.

Step 3: Finalising your application

Once you have completed YMCA Global Study will send you an email with instructions detailing how to finalise your application.

Step 4: Receive your acceptance pack

Once your application has been approved YMCA Global Study will send you an ‘Acceptance pack’. This pack will include important documents such as a course syllabus, acceptance letter from your Host University and advice on how to apply for credit with your home university, the pack may also include information on any funding specific to your university.

Step 5: Apply for credit and funding (if applicable)

Now you are ready to apply for credit and funding (woohoo!) – all the information you need will be in your acceptance pack

Step 6: Pay your deposit and confirm your place 

Once you have paid your deposit your place on the program confirmed.

For further information about the application process check out our Frequently Asked Questions, or if you would like to ask specific questions about the courses we offer feel free to contact us.

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