Global Study
Business Communication | YMCA Global Study

Business Communication

Louisville, KY, USA

Employers often identify “good communication skills” as a requirement in job descriptions and in recruitment ads. In fact, The Wall Street Journal lists communication as the number one job skill they look for when recruiting a new employee, while 60% of employers say applicants lack good communication and interpersonal skills. But what does it really mean to have good communication skills?

The educational aim of this course is to improve your ability to communicate in both written and verbal presentation. Using a competency-based approach derived from interviews with business leaders, this course teaches students how to communicate craft clearly and effectively to ensure that your messages will achieve the desired outcome and satisfy the receiver. We will also visit local companies in Lousiville who have capitalized on their successful communication tactics to catapult them to success and learn how one company in particular has realized just how important communication is to the operations of their business.

Understanding the principals that underpin positive business communication and implementing them into your day to day tasks, whether it be writing an email, answering the phone, selling our product or service, or marketing yourself will help prepare for the changing workforce. In this course, students will develop and refine a goals-driven, receiver-centric approach to communication, based on five core communication competencies that you will need to master in order to thrive in your workplace and throughout your career.

Intended Learning Outcomes & Additional Course Information

After successfully completing this short course, participants will have gained the following skills and knowledge

  • Craft professional messages based on your communication goals (instrumental, relational, and identity) and the needs of your receivers
  • Identify five core competencies of effective business communication (professional, clear, concise, evidence-driven, persuasive)
  • Skillfully select and apply a variety of techniques for meeting each competency
  • Research, organize, and deliver professional messages using appropriate communication channels


Written assessment (65%)

An important skill of any business communicator is the ability to articulate your ideas in written format. Based on five core competencies, you will polish your writing skills to become more professional, clear, concise, evidence-driven, and persuasive.

Presentation (15%)

 One of the greatest fears is that of public speaking. In this course, you will learn techniques to overcome that apprehension and strategies to help you become a more confident and competent public speaker.

Application (20%)

In any business setting, you will be required to attend work and participate professionally in conversations and meetings. We will practice these skills through daily application activities that will help you apply the concept we are learning on that day.

University & Faculty

The University of Louisville is a state-supported research university located in Kentucky’s largest metropolitan area. The 287-acre Belknap Campus is three miles from downtown Louisville and houses eight of the university’s 12 colleges and schools.

The University f Louisville College of Business


The College of Business at the University of Louisville offers high quality undergraduate and graduate business programs that prepare our students for responsible and rewarding careers.  We enhance the intellectual and economic vitality of our city, the region, and the broader business community through our academic programs, research, and community outreach activities.


The University of Louisville’s College of Business will be broadly recognized as the leading business school in this region and one of the leading metropolitan research business schools in the United States.  To accomplish this, we will:

  • build upon our national reputation in the area of entrepreneurship by offering programs that foster an entrepreneurial perspective among our students and offer opportunities for our students to demonstrate their capabilities in a competitive environment;
  • offer masters and bachelors level students an abundant variety of international learning experiences and provide faculty with opportunities to teach and research abroad;
  • offer undergraduate students opportunities for functional specializations;
  • develop an innovative menu of graduate business program offerings;
  • create a supportive faculty research environment that is consistent with our university’s mission of being a premier metropolitan research university;
  • enhance the economic vitality of the region through academic programs and community outreach activities.

Values: Diversity & Inclusion

We are a diverse community that values all members and their contributions, treats one another with civility and respect, and embraces inclusive leadership throughout the College.


The City of Louisville is in the Southeastern part of the United States located on the Ohio River. It is an incorporated city of close to 1 million people. Louisville is geographically located within one day’s drive of over half of the U.S. population. Louisville and Kentucky are known for the horse industry (Home to Churchill Downs and Kentucky Derby-the fastest two minutes in sports), our Bourbon industry (see the bourbon trail as well as the urban bourbon trail), The Louisville Slugger (the greatest baseball bat), and Muhammed Ali (The Greatest of All Time). And while the business and industry are important, Louisville is also ranked as one of the best “foodie” cities in the Southeastern part of the United States.


Students will stay in student housing located on or close to the University of Louisville

To learn more about the accommodation provided and see some photos, click the links below

University Pointe

Cardinal Towne

Accommodation Includes:

  • All students will be placed in single rooms with a private ensuite
  • Rooms are furnished with a bed, desk, chair, and dresser
  • Bed linens, pillows, and towels are provided by the residence hall and can be exchanged for clean linens weekly
  • Shared kitchen and living space
  • Wi-fi



  • 24-7 on-call staff. The staff can answer any questions residents have and can help resolve maintenance issues by contacting the maintenance staff



  • Swimming Pool, Hot Tub & Sun Deck
  • Laundry Facilities
  • Gym
  • Recreation Room (including Billiards and Foosball)
  • Theatre Room
Social and Cultural Program

Weekend trip to Nashville, Tennessee

Largely known as the home of country music and Mecca for aspiring songwriters and musicians. Nashville today is one of the most popular tourist cities in America with its rich history and emerging food and coffee culture.

While you’re here you will want to

  • Check out a ‘Honky Tonk’ on Broadway
  • Visit the Country Music Hall of Fame & Johnny Cash Museum
  • Shop at United Apparel Liquidators
  • See the Grand Ole Opry (one of the oldest continuous radio stations in the world)
  • Visits the State Capitol and State Museum

Local Activities in Louisville

  • Louisville Bats Baseball Game
  • Traditional Kentucky Style ‘Cook-Out’
Application Information

If you have any questions about our programs check out the frequently asked questions page, or if you would like to ask specific questions about the courses we offer feel free to contact us, we’re more than happy to help.

You can register your interest for a future program by clicking here.

Applications for YMCA Global Study January/February 2019 programs are now open. Places are limited and are usually oversubscribed. Students are encouraged to apply early to secure their spot.

The YMCA Global Study Application Process

Step 1: Apply Now

Click here to complete the online Registration and Application forms. This will give us the information we need to access your eligibility for a program. After you have completed the online application forms you will be prompted to book a time to have a telephone interview with one of our staff.

Step 2: Phone Interview

Phone interviews are usually about 15 minutes and give us a chance to talk to you about your program choice, make sure all the information we have is correct, and talk you through the rest of the application process.

Step 3: Finalising your application

Once you have completed YMCA Global Study will send you an email with instructions detailing how to finalise your application.

Step 4: Receive your acceptance pack

Once your application has been approved YMCA Global Study will send you an ‘Acceptance pack’. This pack will include important documents such as a course syllabus, acceptance letter from your Host University and advice on how to apply for credit with your home university, the pack may also include information on any funding specific to your university.

Step 5: Apply for credit and funding (if applicable)

Now you are ready to apply for credit and funding (woohoo!) – all the information you need will be in your acceptance pack

Step 6: Pay your deposit and confirm your place 

Once you have paid your deposit your place on the program confirmed.


For further information about the application process check out our Frequently Asked Questions, or if you would like to ask specific questions about the courses we offer feel free to contact us.

You can also keep up to date with us by following YMCA Global Study on social media and signing up to our newsletter. This is the best way to get reminders about important dates and deadlines, opportunities for funding and our blog which will provide you with helpful hints and tips for your study abroad experience.

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