Global Study
Growth Marketing _ YMCA Global Study

Digital Marketing in Croatia – January

Zagreb, Croatia

Digital Marketing in Croatia is the perfect course for anyone who is studying Marketing, or Media and Communications. It is also a great opportunity for students who are studying creative writing or entrepreneurship.

The course is an introduction to digital marketing strategies and user behaviour, from content marketing, search, social to analytical tools used to track the success of digital campaigns.

The digital revolution completely changed the way organisations approach their core business from creating products and services, managing customers to marketing and sales. Digital platforms introduce new ways of communication with end customers allowing companies to tailor products and services to customer’s needs in a more agile way. Digital marketing has changed the marketing and advertising landscape, making it faster, more precise, real-time and data-driven. The tools marketers use every day allow them to execute digital campaigns that target audiences across the world much more efficiently and with smaller budgets than traditional marketing.

In this course, students will examine the basic concepts of Digital Strategy, starting from understanding a companies business model, product, customer, market and business goals as well as how to accomplish their marketing goals on digital platforms. Students will also explore different digital marketing strategies and user behaviour including content marketing, search and social marketing and the analytical tools used to track the success of digital campaigns.

The Digital Marketing in Croatia January program also includes a Financing Early Stage Start-Ups Workshop and survival Croatian language Workshop.

This program also runs during the July university break, click here to learn more


My trip to Croatia was worth every cent! Not only did I learn an abundance of useful information but I made lots of friends and memories that I will never forget! – Georgia, Curtin University

This program has definitely helped me to grow professionally. As there is no course in Australia that teaches Digital Marketing, it was a ‘no-brainer’ to come and study it in Zagreb. I am confident that this will help me in my search for future employment and make me stand out from other potential candidates. – Dean, Swinburne University of Technology

Intended Learning Outcomes & Additional Course Information

After successfully completing this short course, participants will have gained the following skills and knowledge:

  • Use Buying Personas, Buyers Journey and Consumer Micro moments: understanding the consumer
  • Understand Digital Marketing Essentials: cross-platform communication, goals, metrics
  • Understand Web optimization – elements of efficient landing pages, optimizing purchase funnels, creating useful content, user research techniques SEO
  • Use Advertising on Google AdWords – SEM, Google Display Network, Mobile Advertising
  • Use YouTube advertising
  • Understand how to measuring success with Google Analytics
  • Use Social Media channels for marketing
  • Understand how to position a brand on digital channels
University & Faculty

Algebra University College is the flagship of the largest private educational organization in Republic of Croatia and the region (Algebra group), present today in more than 20 cities across Croatia.

Founded in 1998, they educate around 20,000 students annually, through various seminars and short educational programs in adult education, while in higher education they enrol more than 300 new students each year.

The quality of Algebra has been recognized by their students as well as by all major software manufacturers and has been attested by the implementation of the ISO 9001:2000 certification which was introduced back in 2004.


Being the capital of Croatia and for good reason, Zagreb is not lacking anything. It is a bustling city with the whole package – culture, arts, music, architecture, and of course amazing food.

Differentiating from coastal attractions, Zagreb a year-round city with always something to offer its visitors. During spring and summer, you have Jarun Lake which is ideal for swimming and sailing or dance the night away at lakeside clubs and bars. In winter you can enjoy winter activities such as ice skating or skiing and sledging at Mt Medvednica, which is only a bus or tram ride away. Not to mention the magical winter landscape brimming with Christmas decor and night markets.

The best thing is that Zagreb’s location makes the coastal towns super accessible, with Split being a four-hour bus ride away, Hvar being 5 and Dubrovnik being six hours away!


Students will stay in 2-person shared rooms with fellow students of the same sex.

Students can upgrade to a private accommodation upon request for an additional fee


Chillout Hostel

WWW Hostel

Your room will include:

Free Wifi
Personal Lockers


  • 24-Hour Reception
  • CCTV on the floors and in common areas


  • Communal Kitchen
  • Shared Bathrooms
  • Lockers & Storage Facilities
  • Spring & Summer outdoor terrace

additional fee

Social and Cultural Program

Cultural Visits
– National park Plitvice
– Quirky Museums

Social Program
– Zagreb day trips and sightseeing

– Experiential learning and a better understanding of the program topics
– Better knowledge of Zagreb and Croatia as a land of Tesla and other famous inventors
– Opportunities for networking with other participants and international students throughout the globe

Also Included


Students will be provided with lunch on weekdays during the program

Financing Early Stage Start-Ups Workshop

Early stage startups are often linked to high risk of falling into the “funding gap“. This has the potential to kill even most innovative ideas!

This workshop will help you prepare for funding an early stage startup and avoid some of the financial hurdles that early start-ups face, this way, when the time comes for pitching your project to funders (friends & family, venture capital, business angels, crowdfunding, banks, public funds, cofounders, employees) you will be much better prepared.

Croatian Language and Culture Workshop

The Croatian language and culture workshop is a fun introduction to the Croatian language and Croatian history. This course will include lessons on speaking, reading and writing in Croatian and will give you insight into relevant factors of the Croatian cultural identity.

Application Information

If you have any questions about our programs check out the frequently asked questions page, or if you would like to ask specific questions about the courses we offer feel free to contact us, we’re more than happy to help.

You can register your interest for a future program by clicking here.

Applications for YMCA Global Study January/February 2019 programs are now open. Places are limited and are usually oversubscribed. Students are encouraged to apply early to secure their spot.

The YMCA Global Study Application Process

Step 1: Apply Now

Click here to complete the online Registration and Application forms. This will give us the information we need to access your eligibility for a program. After you have completed the online application forms you will be prompted to book a time to have a telephone interview with one of our staff.

Step 2: Phone Interview

Phone interviews are usually about 15 minutes and give us a chance to talk to you about your program choice, make sure all the information we have is correct, and talk you through the rest of the application process.

Step 3: Finalising your application

Once you have completed YMCA Global Study will send you an email with instructions detailing how to finalise your application.

Step 4: Receive your acceptance pack

Once your application has been approved YMCA Global Study will send you an ‘Acceptance pack’. This pack will include important documents such as a course syllabus, acceptance letter from your Host University and advice on how to apply for credit with your home university, the pack may also include information on any funding specific to your university.

Step 5: Apply for credit and funding (if applicable)

Now you are ready to apply for credit and funding (woohoo!) – all the information you need will be in your acceptance pack

Step 6: Pay your deposit and confirm your place 

Once you have paid your deposit your place on the program confirmed.


For further information about the application process check out our Frequently Asked Questions, or if you would like to ask specific questions about the courses we offer feel free to contact us.

You can also keep up to date with us by following YMCA Global Study on social media and signing up to our newsletter. This is the best way to get reminders about important dates and deadlines, opportunities for funding and our blog which will provide you with helpful hints and tips for your study abroad experience.

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